I design characters, creatures and the worlds they live in.
Twenty years turning ideas into things people feel something about, from studio franchises to original worlds.
Selected work
Character and creature design, illustration, and visual development across games and entertainment.
LassoPaint
A drawing app I built from scratch, free for anyone to use in the browser.
Draw in your browser. No install, no account.
A single-file painting app built from scratch: a real bitmap engine, a calligraphic brush that responds to speed and pressure, layers, and a clean canvas that opens instantly. The thing I reach for when I just want to make a mark.
Process & original work
Drawing sessions, breakdowns, and tutorials from my YouTube channel.
About
I'm Paul Pereda, a Venezuelan illustrator and character & creature designer based in Barcelona. I've spent around twenty years working as a 2D artist: illustrator, concept artist, and art director.
Right now I'm a Senior 2D Artist at Scopely, working on Monopoly GO!. Before that I was Art Director at Teravision Games, and along the way I've worked on games tied to Disney (Phineas & Ferb), Nickelodeon (TMNT, Breadwinners), and Atari. Through all of it the constant has been the same: characters, creatures, and the visual language that makes a world feel alive.
I care about craft, and about the story a design tells. A character should make you feel something before you've read a word about it.
Lately I'm pouring that energy into original worlds and tools of my own, like LassoPaint. Building things that didn't exist before is what gets me out of bed.